First published on July 16, 1958 in Detroit as Competition Press, Autoweek has been a must-read for race fans and car lovers ever since. At first, the logo had a racing news focus — a graphical depiction of racer Jean Behra’s checkered helmet helmet and goggles. We asked why Behra was chosen to represent Autoweek and the best answer we ever got was that he had the coolest helmet.