Car Culture Magazine
Since 1958, Autoweek has delivered world-class content to those who love cars. Through the years, and several detours in visual design, however, the magazine’s core identity and personality had faded.
The refreshed brand identity and publication design system more accurately reflects the people and passion behind each issue, and creates a literal and figurative window into the world of car culture.
Craft Beer Retail Franchise
In 2012, locals Chris Webb and Bill Fisher quit their jobs and launched one of the fastest growing craft breweries in the history of craft brewing. Since day one, their mantra has been about quality. Quality beer and quality of life. They believe Newburyport, as small as it seems on the map, is the greatest place in the world. Beers are crafted, named, and packaged to reflect the city's rich history, vibrant culture, and quirky colloquialisms.
Non-profit Outdoor Education
With courses on six continents, more than 280,000 students trained, and 50+ years of hardcore wilderness expeditions under belt, NOLS has earned its badge as the leader in wilderness education.
At the center of the new NOLS identity is a unifying signature color and refreshed logo that reflects their mission to help you step forward boldly as a leader and take on the challenges of a world in flux.
Wine bar & kitchen
Northern Union is the marriage of wine and seasonal fare in the state of Maine. Vintage travel maps, locally sourced antique imagery, and a refreshing sense of humor serve to evoke a sense of exploration, leisure, love, and friendship throughout the brand and dining experience. We worked closely with proprietors, Matt & Lauren Wickert and rockstar interior designer, Abby Bickel to develop and deploy a consistent vision from naming, identity, collateral, promotional and space design.
Leaf Woodworking makes heirloom quality wooden goods. Their visual identity reflects an American craftsmanship and minimalist Scandinavian aesthetic found throughout the Leaf product line. The linear geometry of the logo nods to the maker’s signature cedar inlays found in many of their pieces.
Nature conservation nonprofit
In 2017, we developed a brand strategy and creative platform to help Massachusetts’ largest nature conservation nonprofit look to the future with a consistent message, tone, and visual look & feel.
The methods of making beautiful and functional objects from simple materials go back centuries to the Maine-native Passamaquoddy. It is here, that Quoddy stubbornly resists trading human touch for industrial efficiency. From their workshop in Lewiston, they stitch, coax, and charm these humble materials into beautiful footwear. We have worked closely with Quoddy to revitalize, refine, and reimagine the possibilities for their brand, while preserving their heritage.
Brand-to-Retailer Marketing Platform
Promoboxx is a digital marketing platform that connects retailers to the brands they carry, empowers them with the right tools to engage their customers, and instill confidence to go up against big box and online retailers.
Supporting a mission to root for the underdog, is a design system centered around the colorful personalities of the brick-and-mortar, mom-and pop, and small-and-mighty shops that bring uniqueness to our communities. An open box logo suggests approachability and accessibility, while a hidden double “xx” subtly nods at the Promoboxx name.
Mighty Roots designs and builds homes and custom cabinetry in the Southern New Hampshire and Maine region. The company's new name and visual identity highlight a commitment to building happy homes that stand the test of time and become fundamental to the growing of happy communities.
New York, NY
Spruce & Co. promotes happiness and health through a line of natural cleaning products.
The brand language is centered around colorful illustrations depicting "The Sprucies" — a family of cheerful faces, your cleaning buddies, your little helpers.
Purveyor of fine teas
With a menu as streamlined as the white-walled interior, Erica Indira Swanson's vision for her tea house is simple — focus on quality, not quantity. In a sea of quirky coffee roasters, high-design cafés, and Portland-esque bars, Tea Bar stands out as a refreshingly simple, chic tea house. The minimalist brand is designed to augment the thoughtfully curated tea menu, without distracting from it. A singular-line logo mark reflects the simplicity of the tea drinking experience.
Online art marketplace
San Francisco, CA
Brand refresh for the world's finest online creative community and marketplace of unique and impossibly brilliant art on products. Working closely with San Fran-based Hub Strategy, we crafted a look and feel that reflects the artistry of Redbubble creative community.
visual identity evolution, art direction, custom typefaces & illustration, campaign development.
Consumer research agency
Thoughtful and stylish brand identity for a Boston-based consumer research firm that provides clarity into how brands live in consumers' minds.
A minimalist design approach provides Theory with the tools to communicate their complex, psychologically-driven data to partnering agencies and clients, and reflects the clarity they strive to obtain through their research methods.
Gourmet baking company
Zesty Cookies are not your kids' cookies. Created with a hint of cayenne pepper, Zesty Cookies are all-natural bold treats for a mature palate. Big, bold typography and vibrant colors pop off craft paper packaging, reflecting a fun, sassy attitude, shared by the company's owners and their distinctive treats.
Sad Lumberjack creates longboards, or as they put it "bad ass goods from reclaimed wood". Each board is made from discarded wood that once had a previous life — log cabin siding, fence posts from the 1920s, scrap wood from adirondack chairs, or pallets found on the side of the road.
Fuzzstival blissfully unites the best of Boston's psychedelic, shoegaze, dreampop, space, wave, and rock scenes each year for one loud weekend in August.
An omnipresent eye, augmented by a "fuzzy kitty" has organically become the Festival's trademark motif over the past three years. Wavy, dreamlike typography and vibrant blissful color were introduced in 2015 for the festival's third and largest billing yet.
Luthier/guitar repair shop
As the guitarist in bands such as Velah and Pale Hands, Nick Murphy has an enthusiasm for not only playing, but also building and repairing the instrument he loves. We created a strong identity that reflects the honest labor of repair work, and the face-melting attitude of rock and roll. At the center of the brand is a hexagonal monogram logo mark, taking shape from a key guitar repair tool — the hex wrench.
Album concept and artwork
Exist is the howl of the hawk. The rattle of snakes. The dance of the tiger. Crude, illustrative depictions of an animalistic world letting all out, capture the raw, loud, and visceral spirit of Boom Said Thunder's debut album and first major statement of recorded music.
Responsive website redesign for the #1 selling whiskey brand worldwide.
Non-profit tutoring & writing center
The national chain of non-profits, founded by novelist Dave Eggers, has redefined writing centers by integrating each one with a fantastical store. In Boston, the Bigfoot Research Institute uses cryptozoology starter kits and Yeti hairballs to engage children and raise funds for programming. A refreshed brand language and series of promotional materials featuring bold typography, vibrant colors, and custom illustration capture the experience of fun, creativity and a bit of strangeness that 826 Boston provides.
(Almost) every logo we’ve ever made.